Overview

Crossing Healthcare’s Digital Divide | August 2010 | New York City

The healthcare labyrinth has trapped doctors, insurers, patients, and politicians in its complexities. Now it must be addressed by marketers and content owners. Digital content, digital access to patient records, and access to digital marketing platforms are just some of the key issues that need to be discussed and developed before all stakeholders in this business become vulnerable to having their choices made for them by financial and regulatory pressures. The aim for DIGIDAY:HEALTH is to provide enough ideas and innovation for marketers and content owners to call their own shots.

Advisory Board Includes:

Dr. Augustine Fou, Group Chief Digital Officer, HCG (Omnicom)
Brock Pernice, Partner, FOCI Group